Every brand aims to have an identity that is unique to them. Highlighting what makes you stand out from your competitors is one of the best marketing tactics you can use. Branding can seem like a vague concept, but it can make a huge impact on your sales and customer Read more…
Creating a brand has become more complex the more society has progressed. While keeping a focus on creating quality products is still very important, customers are looking for more than just something worth buying. Connecting with your audience can make a huge difference in the success of your Read more…
Growing your social media accounts and gaining exposure can be tricky, especially on Instagram. Running promoted content or sponsored ads are popular ways to get exposure, and be a very effective way to gain followers and customers. However, if you are looking for organic reach, Instagram’s Explore page is Read more…
After putting time and energy into major holiday marketing campaigns, it can be discouraging and even boring to go back to creating regular marketing material. In order to keep up the momentum and keep customers engaged, consider utilizing minor holidays in your marketing efforts. While these smaller holidays are Read more…
With customers spending hours a day online browsing social media, it makes sense to keep a strong presence on the platforms they are using. With all of the spent creating visible content, there is one popular platform that is often overlooked: LinkedIn. LinkedIn is a powerful tool when used Read more…