Fighting Holiday Fraud
With the holiday season right around the corner, now is the time for online businesses to start preparing for the rush. Sure, we know it’s September and it may seem premature, but there are only three months left to Read more…
Calculating Customer Lifetime Value
Customer Lifetime Value (CLTV) is one of the most important metrics for understanding any business in any industry. By definition, CLTV is the predicted revenue a customer will generate throughout their entire relationship with a business. It is a Read more…
2016: The Year of Video
Video is becoming the fastest growing form of online advertising today. Video content is popping up in our social accounts, news, articles, and even our emails. People are engaging with videos on countless platforms, and there have never Read more…
Why Customers Leave: Preventing Subscription Cancellations
Subscriptions are a great way to offer customers a simple and hassle-free shopping experience that extends much further than a one-time transaction. This strategy helps attract more customers, retain them for a longer period of time, and ensures Read more…
Google’s New Expanded Text Ads
At their Performance Summit this May, Google announced what they are calling the “biggest update to ad creative since the introduction of AdWords more than 15 years ago.” With mobile usage rates steadily on the rise, Google has transformed Read more…