When it comes to choosing which social media platforms a business should utilize, it’s important to select ones that are best for reaching an ideal audience. But, it seems like every few months there is a new up-and-coming platform and Read more…
With all of the promotional clutter, the success of an online promotion heavily relies on the amount of effort made before its launch. Arbitrary promotions are revenue draining and have minimal benefit. But, well thought out promotions can grow Read more…
Before the Internet, smartphones and social media, consumers would rely on friends and family to get information on products and services. But, word-of-mouth has gone global and it’s easier than ever for consumers to publicly share their opinions Read more…
With the holiday season right around the corner, now is the time for online businesses to start preparing for the rush. Sure, we know it’s September and it may seem premature, but there are only three months left to Read more…
Customer Lifetime Value (CLTV) is one of the most important metrics for understanding any business in any industry. By definition, CLTV is the predicted revenue a customer will generate throughout their entire relationship with a business. It is a Read more…