Generation Y

Over the past few years the retail environment, specifically how a consumer goes about learning about your product and purchasing your product, has changed drastically. There is a new generation out there purchasing products and they have very different traits Read more…

Market Pressures

In any market, there are constant pressures that affect the companies and consumers in it. Some pressures such as efficiency and effectiveness are ever-present, but with the progression in technology and consumers expectations, there are new pressures that companies need Read more…