Building A Customer Base
Drawing in new customers and sharing your products with a wide audience is often a goal of eCommerce companies. However, one of the best things you can do to have a successful company is to build a solid customer Read more…
Four Small Mistakes With Big Consequences
With the holiday season rapidly approaching, eCommerce stores should be preparing for one of the busiest times of the year. Black Friday, Small Business Saturday, and Cyber Monday kick off the shopping season, and preparing your business ahead of Read more…
A Beginner’s Guide To Instagram Stories
People love to document what they are doing on social media. Snapchat changed the game when they introduced stories a few years ago, and Instagram and Facebook were not far behind. While users will post and watch stories on Read more…
How To Optimize Your Mobile Site
Since the introduction of smartphones, it seems as though customers’ phones have become an extension of them. While screen time is an issue for many, being able to send text messages, order products, or search information is invaluable. With Read more…
Color Psychology
Creating a logo, overall brand image, Instagram grid, and most other aspects of your marketing and branding efforts are largely dictated by color. Consider some of the most eye-catching and memorable logos: McDonald’s, Coca-Cola, Starbucks, Target, etc. All of Read more…