Feb 9
Reading Time: 2 minutes

From arrival to checkout, there are plenty of things to consider when designing an e-commerce website. But, many online businesses still make small mistakes every day that significantly impact the user experience (UX) of their website. These mistakes limit how visitors navigate a site, find what they’re looking for, and make a purchase. But, they are easily avoidable (and easily fixed).

Let’s take a look at 3 of the most common e-commerce UX design mistakes and how to avoid them.

Poorly Written Product Descriptions
Shopping online removes the personal interaction that customers typically have with a product when they visit a brick-and-mortar store. So, it’s important that your product description and images serve as the online equivalent of your customer’s product interaction. Product descriptions are considered a final point in the conversion funnel, and a major reason why some users may (or may not) convert. They should offer as much information as possible and answer virtually every question a customer may have.

Missing Contact Information and FAQ
Having contact information on your website is more important than you may think. It’s one of the easiest ways to gain trust, especially from those who have never done business with you before. Make sure to clearly states the best ways to contact your business for questions, technical support, or returns. A FAQ page can also be tremendously helpful to address any customer concerns.

A Complicated Checkout Process and Navigation
For an e-commerce site, one of the most damaging UX mistakes is over-complicating the checkout process. The best approach is to make it as simple and quick as possible. It’s important to make it easy for customers to find what they are looking for and reduce any friction at checkout. Confusing navigation and a lengthy checkout process will only give customers more opportunities to leave your site before actually making a purchase.

Every online business has different UX problems that are specific to their site design. But, knowing these common UX design mistakes is one thing. It’s another to know how to avoid them. A good UX can have a significant impact on critical factors that lead to the overall success of any e-commerce site.

When researched properly, UX can help boost traffic and conversions to any e-commerce site. Having the right e-commerce partner can be an enormous help with some UX factors too (especially with a shopping cart). Here at BMT Micro, we offer highly customized shopping carts to match your website and handle customers from the point they land on the checkout page through the point of receiving their purchase, and sometimes beyond. If you would like to learn more about our services or if you have questions, please feel free to contact our vendor services via email at vendors@bmtmicro.com or visit our website at www.bmtmicro.com.

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