Spring is coming! At least, that’s what Punxsutawney Phil says. The groundhog did not see his shadow this year, so an early spring is on the way. After months of cold temperatures and gray skies, consumers are ready to shake off the winter blues. Now that the holiday Read more…
Most online businesses are obsessed with traffic generating strategies (like SEO, content marketing, social media, etc,), but they completely ignore their site’s conversion rate. Website traffic may generate sales, but conversion rates ultimately determine a business’s overall profitability. Even fairly basic errors can be costly for an online business Read more…
Even if you don’t use it, you are probably aware of Snapchat or have least heard of it. The mobile application was initially released in 2011, but has quickly grown in popularity over the last few years. Snapchat has turned into a $10 billion company and a full-fledged social Read more…
The great thing about being an online business is that reaching international markets has become easier than ever. Typically, most businesses start local and when their sales begin to increase, they consider moving operations into other countries. But, going global with your business can be a high Read more…
In our most recent blog, New Year Resolutions For Your Online Business, we touched on the importance of updating your SEO. A key takeaway was that businesses should update the keywords on their website each month to ensure they still match the terms consumers are using to search Read more…