Did you know even 50+ years after it was developed, the SWOT analysis is still one of the most popular ways to analyze a business? It was originally developed for large businesses, but the SWOT process is equally useful and relevant to any business regardless of industry size. It’s also Read more…
Affiliate marketing can be an amazing sales channel for a business, especially an online one. When utilized correctly, it has been proven to be an effective way to market products with little or no cost. Affiliates can ensure the right messages get to the right people at the right time Read more…
How effective is your social media strategy? Have you ever assessed whether or not your current social media strategy is working for your business? Developing a comprehensive social media strategy is a key tool in helping you manage your online reputation effectively. But, after you start implementing your strategy, you Read more…
To reach a global audience, it has become imperative for online businesses to build an effective cross-border e-commerce strategy. But, in order to do this, a business must adapt the shopping and checkout experience to the actual location of their customer (also known as localization). What is localization? Localization is Read more…
A return policy can make or break an online business. At least 30% of all products ordered online are returned compared to only 8.89% bought in brick-and-mortar shops (Invesp). But, 92% of shoppers say they would buy something again if they were happy with the return policy. With 67% Read more…