With all of the promotional clutter, the success of an online promotion heavily relies on the amount of effort made before its launch. Arbitrary promotions are revenue draining and have minimal benefit. But, well thought out promotions can grow a customer base, improve relationships and boost sales. There is Read more…
Before the Internet, smartphones and social media, consumers would rely on friends and family to get information on products and services. But, word-of-mouth has gone global and it’s easier than ever for consumers to publicly share their opinions and reviews of products and services on the Internet. As Read more…
With the holiday season right around the corner, now is the time for online businesses to start preparing for the rush. Sure, we know it’s September and it may seem premature, but there are only three months left to get ready for the holiday craze. Even consumers have stopped Read more…
Customer Lifetime Value (CLTV) is one of the most important metrics for understanding any business in any industry. By definition, CLTV is the predicted revenue a customer will generate throughout their entire relationship with a business. It is a useful metric that allows businesses to see how valuable customers Read more…
Video is becoming the fastest growing form of online advertising today. Video content is popping up in our social accounts, news, articles, and even our emails. People are engaging with videos on countless platforms, and there have never been more opportunities for businesses to connect with their customers. Read more…