Two of the greatest challenges for SaaS businesses are poor user adoption and the lack of perceived value by customers. This is why an essential part of selling a SaaS solution is demonstrating your software’s continued relevance and value to customers. If you aren’t doing this successfully, customers may find Read more…
What is your online business currently doing to keep customers engaged and coming back after the first sale? Are you encouraging repeat purchases or utilizing ways to build customer loyalty? Just offering a great product or service is not enough to build a loyal customer base these days. If you Read more…
Right now many online businesses are starting to create their marketing budgets for the upcoming year. But, determining the amount of money that should be allocated to your budget can be a challenging process. It can be easy to spend too little on marketing, but it is also possible to Read more…
Has your business begun to prepare for the upcoming holiday season? If not, you are going to be behind. According to a recent Campaigner survey, 51% of business owners have already started their holiday preparation. It may be difficult to start thinking about the holidays right now; but, one-third of Read more…
Consumer buying habits are continuing to move more toward convenient shopping experiences. This is one of the many reasons why recurring billing (also known as the subscription business model) has become one of the most powerful strategies in digital commerce. But, the management of recurring billing can be quite complex Read more…