There are many ways to handle the competition – good and bad – if you want to attract new clients. Marketing is promoting your own products and the business that you represent. Of course, there may be many people or businesses selling a similar type of product – and if Read more…
Content, community, and commerce (also known as the 3 C’s) are the building blocks of a successful e-commerce site. Content builds a community that establishes credibility to generates sales. Consumers also rely on these three factors when making purchasing decisions. Over the last few years, the consumers path-to-purchase has drastically Read more…
Product pricing is one of the essential parts of an online business. It can make or break a business and requires continuous evaluation. Plus, the majority of consumers make purchasing decisions solely based on price. There are various strategies you can use to determine how you price your digital products. Read more…
Like most daunting projects, many business owners put off writing a business plan. But, writing a business plan is an important step in helping your company grow and thrive (no matter how long you’ve been in operation). A strong business plan can provide direction, purpose, and is also critical for Read more…
Deciding between an in-house or outsourced e-commerce solution is becoming a constant dilemma for many online businesses. Selecting the right solution is just as important as the product or service being sold. But, how does a business know whether it is in their best interest to build their own in-house Read more…