Selling products to customers online can be a tricky endeavor. Customers cannot touch, feel, or smell a product though the computer screen, so placing and order feels a little more risky that purchasing in person. They have to rely on copy to describe the product details to them, and persuade Read more…
Building a brand is more than just selling quality products, or having a good marketing strategy. Running a solid business and building a reputable brand are two different accomplishments, and creating a solid brand has incredible benefits. Understanding branding, and learning the steps to create a brand, will help Read more…
Being able to identify your customers, and their level of happiness with your company, can be extremely helpful in running a successful business. Tracking customer happiness, and the levels it goes up or down, might sound very abstract, but it is a powerful and measurable tool. Net Promoter Scores Read more…
The ultimate success of your business can be measured differently depending on your goals and industry. Despite the different challenges and objectives that each company faces, there are some questions that each business needs to ask themselves to move forward and grow. Benchmarking is a strategy that anyone can Read more…
If your businesses has become established, you have probably gotten a good idea of what your audience likes, and how to provide them with quality products. If there is a certain product that sells out quickly, or if you want to create excitement around a new product, consider running Read more…