Improving the search engine optimization (SEO) for your website is not a quick or easy task. When it comes to strengthening your digital strategy, there are actually two different methods of optimization a business should utilize – on-page and off-page. These methods are completely different, but they both have Read more…
Every business today, even for those who don’t conduct business online, needs to have strong online visibility. Having this increases accessibility to your business and supports brand awareness, audience building, and additional marketing efforts. Online visibility can be defined as the positioning or ranking of your website in organic Read more…
In order to start accepting credit or debit card payments for the products or service you sell online, you will need a Merchant of Record (MoR). The MoR is responsible for a lot of administrative tasks required for online businesses to effectively collect payments in a secure manner. What is Read more…
Customer feedback is tremendously valuable for any business. Utilizing it can increase sales, improve repeat business and referrals, boost revenue and shape business development. Your customers offer a unique perspective on how your products or services fulfill expectations and compare to the competition. To make effective business decisions, you Read more…
Shopping cart abandonment is the largest obstacle for online businesses to overcome. According to Baymard Institute, the average rate of cart abandonment has now grown close to 70%. It’s also impossible for an online business to fully prevent abandoned carts. Unfortunately, even fairly basic errors can be costly and Read more…