Although online advertising has never had the best reputation among consumers, many companies, like Facebook and Google, rely heavily on it to finance their operations. Unfortunately, this type of business model is increasingly coming under threat due to the rise in consumers installing ad blocking extensions. Last year, PageFair Read more…
When it comes to choosing which social media platforms a business should utilize, it’s important to select ones that are best for reaching an ideal audience. But, it seems like every few months there is a new up-and-coming platform and dozens end up failing before most people ever hear of Read more…
With all of the promotional clutter, the success of an online promotion heavily relies on the amount of effort made before its launch. Arbitrary promotions are revenue draining and have minimal benefit. But, well thought out promotions can grow a customer base, improve relationships and boost sales. There is Read more…
Before the Internet, smartphones and social media, consumers would rely on friends and family to get information on products and services. But, word-of-mouth has gone global and it’s easier than ever for consumers to publicly share their opinions and reviews of products and services on the Internet. As Read more…
With the holiday season right around the corner, now is the time for online businesses to start preparing for the rush. Sure, we know it’s September and it may seem premature, but there are only three months left to get ready for the holiday craze. Even consumers have stopped Read more…