Pay-per-click (PPC) marketing can be one of the most effective ways to quickly generate leads and grow your business. But, many companies still have a difficult time unlocking the potential of PPC due to generic mistakes. These mistakes prevent companies from generating a great ROI from PPC campaigns, Read more…
Social media is constantly evolving. Just as soon as you think you have a full understanding of a social platform, the rules change. Right now, 3.4 billion people have access to the Internet and 2.5 billion are using social media. What’s more, the number of active social media users Read more…
A couple months ago, we wrote about Google announcing their “biggest update to ad creative since the introduction of Adwords more than 15 years ago.” The new installment of expanded text ads (ETAs) has been a hot topic in the e-commerce industry since the announcement was first made in Read more…
How often do you think about your 404 error page? If you are like most businesses, the answer is probably not that often. But, at some point in your site’s lifetime, a visitor is going to stumble onto a 404 error page (it’s inevitable). The number of these errors Read more…
For years, Black Friday has been the kick-off event of the holiday shopping season. But, as we mentioned in our previous blog post, things have changed. Last year, we saw retailers close their doors on Black Friday and push sales online. We also saw many major retailers offer holiday Read more…