The American Marketing Association defines Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing has to do with how you communicate or reach consumers and how they react to the message Read more…
If you have visited any retail store recently, you have seen the over abundance of holiday decorations. The holidays are approaching us quickly and many companies are brainstorming about ways to capitalize on this time. Ecommerce sales exceeded $45 million dollars last holiday season, and an upward trend of consumers Read more…
In Business, it is important to set benchmarks and continue to strive to do better than prior years. Most companies look at their stock value and profit for the year. However, with the important presence of social media and target marketing, how do you benchmark your success in your Marketing Read more…
Game launches, if executed well, can make your game a huge selling success. Whether it is your first game launch or your hundredth, there are certain steps that need to be taken to execute the launch. With the online gaming world becoming more competitive by the day, you want to Read more…
Businesses can accept payment from customers in many different ways. From credit cards to Paypal for online purchases, the different methods offer advantages and disadvantages for both you and for your customers. If you decline to accept a particular payment method, it could cost you customers. However, you want to Read more…