eCommerce Tricks For Halloween Treats
Cooler weather, pumpkin patches, and changing leaves are showing up everywhere- meaning Halloween is right around the corner! “Spooky Season” is a fun term used to describe the weeks leading up to Halloween when fall is in full force. Many social media users proclaim their love for fall and Spooky Season by sharing pictures and videos celebrating this fun time of year. One of the best parts of Halloween is that it is a holiday all about dressing up, getting treats, and having a good time. For eCommerce companies, this is a great opportunity to have some fun with your customers before the hectic holiday season sets in.
Offer Customers Treats:
Trick-or-treat is a classic Halloween tradition, and the fun doesn’t have to stop when you grow up! There are a few ways you can give your customers a surprise treat without breaking the bank. The first (and easiest) option is to offer a discount code or a certain percentage off depending on how much the customer spends. Another fun way to surprise customers with a treat is to send surprise freebies or samples with their orders. This could be something and little as an individual pack of candy corn or sheet of themed stickers, or a Halloween themed version of one of your smaller products. The extra little surprise is sure to put a smile on your customer’s face, no matter what it is!
Dress It Up:
Adding a Halloween theme to your website, social media, and storefront (if you have one) is a fun way to get customers excited and grab their attention. Join in on some lighthearted fun with your customers by creating age-appropriate content for your demographic. Incorporate silly jokes and riddles, spooky pictures, and even a short quiz or game if you’re feeling extra creative! If customers are pleased with the fun content you produce, they will likely tell their friends to take a look and you just might find yourself with some new customers.
Run A Contest:
Contests are always a fun and effective way to get customers involved. Depending on how large your audience is, you could consider running a costume or pumpkin carving contest. Have customers send you pictures to post, or ask them to post using a creative hashtag you come up with. Then, determine a winner by number of likes. Alternatively, you could host the contest within your office and ask customers to choose a winner. For an even more simple idea, post a silly Halloween picture and ask customers to send in their funniest, most creative captions for it. Any way you can get customers to show off their creativity is sure to be a good time for all.
Add Seasonal Items:
Offering seasonal items, especially smaller, affordable ones, can help majorly boost your sales. An estimated $9 billion was spent last year on Halloween- which included candy, greeting cards, decorations, and costumes. While it is unlikely that you can offer all of these (especially if you are a small or medium-sized company) cross-merchandising with seasonal products helps show your shoppers that you not only recognize their needs but their wants as well. Fun, fall-themed products will inspire them to embrace the season and check back in the future to see what else you have to offer with each season.
Halloween is a great time of year to have some fun with your customers. Adding these little touches will help set you apart and give you an edge on your competition. What fun ideas do you have for Spooky Season? Let us know in the comments!