Digital advertising has evolved since its beginnings where businesses were limited to simple banner ad placements. Now, there are more than a dozen types of advertisements online. And, “consumers these days give more preference to online ads than any other medium” (source). Digital ad revenue continues to grow and online Read more…
Product pricing is one of the essential parts of an online business. It can make or break a business and requires continuous evaluation. Plus, the majority of consumers make purchasing decisions solely based on price. There are various strategies you can use to determine how you price your digital products. Read more…
Affiliate marketing can be an amazing sales channel for an online business, but one common concern is how affiliate links impact search engine optimization (SEO). While their impact on sales is quite easy to track, there has been speculation over the years on the influence they have on SEO and Read more…
Like most daunting projects, many business owners put off writing a business plan. But, writing a business plan is an important step in helping your company grow and thrive (no matter how long you’ve been in operation). A strong business plan can provide direction, purpose, and is also critical for Read more…