Customer retention and its importance to one’s business has been discussed in multiple of our blog posts. Customer retention is vitally important to maintain a successful business, but it is not easily achieved. E-commerce companies are constantly striving to gain new customers while encouraging existing customers to continue to purchase Read more…
Language localization is the adaptation of a product to a specific language and culture. It is not just the translation, it is the comprehensive research and understanding of the culture in order to adapt the product to the culture in all aspects. This can include signs, symbols, customs, and other Read more…
Many would agree that it is a good business practice to offer your customers multiple options when making online payments. These options include credit card, debit cards, PayPal, purchase orders, money orders, cashiers checks and more. Methods of making these payments should also be offered online, by phone, or by Read more…
When establishing a new company, you need to make your name and brand well known throughout your target market. This is typically done with a branding strategy. Branding is the process of coming up with a name, image and possibly slogan unique to your products and services, which consumers will Read more…
Video advertising is online advertisements that contain video, or more commonly, when a video about a product is shown before, during, or after a video stream online. With the amount of people you can reach on the Internet these days, video advertising is a crucial part of any advertising plan. Read more…