The Basics of A/B Testing

For someone who works in marketing or business, it is important to test and measure how your audience is responding to the content you are producing. While there are plenty of tips on how to create and present quality content, there is no magic formula that ensures customers will love Read more…

How To Gain Customer Trust

  Online shopping has seen a huge rise in popularity, and has become the preferred shopping method by most customers. Although a few stores choose to stay brick-and-mortar only, customers can now purchase everything from groceries to home supplies to cars online. With all of the ease of online purchasing, Read more…

The Pros And Cons Of Chat Bots

  Chances are, if you have been on the internet over the past few years you have had some exposure to Chat Bots. Whether through personal experience or our Introduction to Bots, this trend is taking over customer service channels. When used correctly, Chat Bots can be a wonder asset Read more…

An Introduction To Bots

If you have been keeping up with technology trends over the past few years, you will know that bots are all the rage. Whether or not you want to have bots or chat bots for your ecommerce store, they are a trend worth educating yourself on. Bots, chat bots, and Read more…