It’s no secret that social media influencers can help boost your brand, or convince you to purchase a product. These creators spend a lot of time and effort making content for their own personal brand, as well as brands that they work with. As these influencers grow their audience, their Read more…
In any social situation, there are etiquette rules that you learn and practice. How to act at home around your loved ones will vary from how you interact with your colleges, or at a formal event. Although social media does not provide face-to-face interactions, there are certain social media etiquette Read more…
When looking at your social media engagement, it can be confusing keeping up with the different terms, what you should be looking at, and what matters the most. Two of the terms you will often hear (and need to keep track of) are reach and impressions. While these are similar, Read more…
One of the more tedious parts of running social media for your business is keeping up with how you stack up against your competition, and how your audience is responding to your content. There are many ways you can go about this, with analytics becoming more and more important with Read more…
There are many metrics that are important to keep up with when running a business. Taking time to educate yourself on what is working, what customers are responding to, and what your weak areas are can make a world of difference in your success. One important metric that can get Read more…