For someone who works in marketing or business, it is important to test and measure how your audience is responding to the content you are producing. While there are plenty of tips on how to create and present quality content, there is no magic formula that ensures customers will love Read more…
When it comes to using social media sites to boost your brand and social presence, Pinterest is easy to overlook. Many people tend to think of Pinterest as a platform for stay at home moms who want new recipes and DIY craft ideas. However, there is much more substance, and Read more…
First impressions, good or bad, are lasting. And while you can overcome a bad first impression, it is much better to start off a relationship on the right foot. The same goes for starting a relationship with your customers. After creating a stellar Homepage and About Us page, customers Read more…
Chances are, you have watched internet videos at some point. With a range from silly, to how-to videos, to the newest trends, online videos often have a little something for everyone. With platforms such as Youtube becoming so popular that there are documentaries being made about it and younger Read more…
Having a “boring” product or service is a major challenge to marketers. Some products, such as clothing, food, or home goods, are naturally easy to photograph and present. Others, such as financial services, necessities, or insurance can be difficult. Just because your product is not exciting on the outside does Read more…