Introduction To Usability Testing

Usability testing is an easy step to overlook while developing or redesigning your website. After putting hard work into creating something you are certain your customers and potential customers will love, getting someone else to evaluate it can slip your mind. However, it is easy to let little mistakes slip Read more…

Sales Psychology In 6 Steps

Psychology and ecommerce might not be two words that you put together, but when used correctly psychology can be a powerful sales tool. While you do not want to use psychology to manipulate customers, you can use it to persuade customers to use your products verses a competitors. Psychologist Robert Read more…

How To Research Your Competition

  Sales is a competitive business, and competitors are always looking for ways to draw in new customers, even customers who are currently loyal to your brand. One of the best ways to keep your company ahead of the competition is to know your competition. Identifying and researching the companies Read more…