Every smart company and marketer knows that social media is important for developing your brand, increasing your sales, and keeping in touch with customers. While you might have researched the best social media platforms to use, how to use social media to boost SEO, and even how to research your Read more…
Over one billion people are active users of Facebook. This huge, global platform can be any marketer’s dream or nightmare. While having access to such a huge audience is wonderful, it can also be intimidating and easy to get lost in the swarms of other businesses trying to reach Read more…
Customers are at the heart of every business, no matter how large and established or small and new. And while you do your best to provide the best possible product or service for them, once in awhile things go wrong or a miscommunication happens. Some customers will be understanding while Read more…
If you work in ecommerce or marketing, chances are you have heard how important user generated content (or UGC) is becoming. Although it has always been important to receive feedback from your customers, with visually rich social media platforms continuing to skyrocket in popularity, user generated content is on the Read more…
Every day, we feel dozens of emotions. Some good, some bad, all specific to our attitude, circumstances, and social situations. A study done in 2014 says that we are only capable of four basic emotions: happy, sad, afraid, and angry. However, mixing these emotions together creates a “wheel of emotion”, Read more…