Color Psychology

  Creating a logo, overall brand image, Instagram grid, and most other aspects of your marketing and branding efforts are largely dictated by color. Consider some of the most eye-catching and memorable logos: McDonald’s, Coca-Cola, Starbucks, Target, etc. All of these brands are not only known for their great designs Read more…

Handling Negative Reviews

  Every business, no matter how great, is going to get some negative reviews. While these reviews probably will not make or break you, how you handle the reviews can. Reading negative reviews can feel like a personal attack, but they are almost always coming from a place of frustration Read more…