Mobile shopping has become more and more popular over the years. In 2019, 52.2 percent of traffic came from mobile traffic. While smartphones make up the majority of this, mobile includes tablets and other mobile devices. Making sure that you have a mobile marketing plan can be crucial to Read more…
Cart abandonment is a big and frustrating problem for most eCommerce stores. A study by Barilliance found that a whopping 78.65% of online shoppers never check out, leaving items sitting in their carts. One of the best ways to recover abandoned shopping carts is to send out emails to Read more…
The last couple of weeks we have been going through the branding process together. From starting your research to the creative process, there is a lot that goes into branding your company. This week, we are going to talk about how to do the final step: creating your logo. Read more…
For small or new ecommerce companies, budgets can be tight. Even established companies often look at new ways they can save money while still promoting and selling products, bringing in new customers, and making more money than they are spending. Marketing is a crucial part of any company’s success, Read more…
Finding your customer base, especially for newer ecommerce companies, can be intimidating and difficult. With so many competitors out there, finding a target audience to recruit as loyal customers might seem impossible. Targeting a niche market is a great way to help boost your sales and promote your brand. Read more…