Finding your customer base, especially for newer ecommerce companies, can be intimidating and difficult. With so many competitors out there, finding a target audience to recruit as loyal customers might seem impossible. Targeting a niche market is a great way to help boost your sales and promote your brand. Read more…
Marketing your company can be a tricky field to navigate. Each demographic responds very differently, making it challenging to create a brand that can cater to a wider audience. Although you might run a company that caters to a niche market, most companies welcome a wider demographic. If you Read more…
Ecommerce videos have come quite a long way since the early days of YouTube. While we used to be thrilled watching aspiring entrepreneurs or social media influencers show off products in low-quality videos, technology has progressed well passed that. What has not passed is customer’s love at watching videos, Read more…
When looking into how to grow your brand, you’ll often hear about how customer engagement is important. While it is easier than ever to reach your audience wherever they might be, competition is also getting more fierce. A great way to improve your credibility and draw in new customers is Read more…
If TikTok has not been on your radar, you are not alone. The viral app targets users under 30, especially those in Gen Z, and makes even its millennial users feel old. However, with its rise in popularity, TikTok has been rapidly expanding its demographic to include older users Read more…