Sales is a competitive business, and competitors are always looking for ways to draw in new customers, even customers who are currently loyal to your brand. One of the best ways to keep your company ahead of the competition is to know your competition. Identifying and researching the companies Read more…
One of the easiest (and biggest) mistakes a company can make is to dive into selling without figuring out exactly who they are selling to. Although it may seem like an unnecessary step, creating a buyer persona is key to helping you maximize sales and promote your company’s product Read more…
With so many ways to market your company these days, it’s no wonder email often gets overlooked. However, a 2018 Radicati Group study showed that there are more regular email users than ever before. Smartphones have made email an easy and accessible way for people to communicate. 91% of Read more…
Have you ever felt like a deer in headlights when someone asks you to introduce yourself and describe your work? What about when you meet someone and they ask you to tell them about your game or software? Are you prepared to answer this and to Read more…