One of the main goals of your social media accounts is to promote your products and introduce them to a wider audience. Once they see a product they like, making it as easy as possible for them to reach the item’s page is one of the best ways to encourage Read more…
When creating or updating your social media profiles, it can be tempting to skip out on writing a bio in lieu of a link to your website, or simply not adding anything at all. Your bio is one of the first impressions your audience will have of you, and Read more…
Using Instagram can be tricky. You post a carefully shot and edited photo or video, waiting for the likes and comments to come. With the ever-changing algorithm, sometimes your posts don’t even show up on your audience’s feed. While there is not much you can do about this (besides continuing Read more…
Instagram can be a great tool to increase brand awareness and promote your products. Having an understanding of how to use Instagram is essential for success on the app, and much of that comes back to your Instagram engagement rate. Learning about, and tracking, your engagement rate helps you make Read more…
When creating content for your social media platforms, videos are a sure way to grab your audience’s attention. Putting together videos that are the perfect length is tricky, and varies by platform. While some content, such as photos, can be shared across platforms, it is best to optimize your videos Read more…