Emotional Marketing

Every day, we feel dozens of emotions. Some good, some bad, all specific to our attitude, circumstances, and social situations. A study done in 2014 says that we are only capable of four basic emotions: happy, sad, afraid, and angry. However, mixing these emotions together creates a “wheel of emotion”, Read more…

A Beginner’s Guide to ROI

Companies often spend a lot of time, money, and effort into creating a content marketing plan that they think their target audience will love. However, without a positive return on investment (or ROI) there is no point in having social media accounts or running campaigns. While trying to measure social Read more…

Introduction To Usability Testing

Usability testing is an easy step to overlook while developing or redesigning your website. After putting hard work into creating something you are certain your customers and potential customers will love, getting someone else to evaluate it can slip your mind. However, it is easy to let little mistakes slip Read more…

Increasing Brand Awareness

  You hear it all of the time- people referring to a soft drink as a Coke, a tissue as a Kleenex, or a bandage as a Band-Aid. Brands like these have become so popular and well-known that they have replaced generic terms in today’s language. While there is no Read more…