When you think about conversions for your brand, you probably think of customers making a purchase or scheduling a service from you. These types of conversions are called macro conversions, and tend to be the end goal when creating your strategy. Sometimes it is more beneficial for you to play Read more…
While gaining new customers and expanding your reach is a very important aspect of growing your business, it is just as important to focus on getting customers to come back. New customers can be wary about purchasing your products for the first time, but repeat customers know and trust you. Read more…
There are many metrics that are important to keep up with when running a business. Taking time to educate yourself on what is working, what customers are responding to, and what your weak areas are can make a world of difference in your success. One important metric that can get Read more…
One of the main goals of any business is to draw in more customers, and retain the customers that they already have. While this is an important goal, not all online shoppers are looking for the same thing. By getting familiar with the different types of customers, you can appeal Read more…
Creating content is a fun, but time-consuming, part of marketing. If you want to stay relevant on social media, it is crucial to regularly put out content. If you already have an audience that enjoys your products, user-generated content (UGC) is a great way to grow your engagement and sales. Read more…