Marketing your company can be a tricky field to navigate. Each demographic responds very differently, making it challenging to create a brand that can cater to a wider audience. Although you might run a company that caters to a niche market, most companies welcome a wider demographic. If you Read more…
Keeping up with all of the new trends in eCommerce can be overwhelming. The industry is constantly on the rise, so staying stagnant is a surefire way to lose customers and sales to the “latest and greatest”. Because we are now into a new year, and a new decade, Read more…
One of the most important steps in running a successful business is understanding your customers and their journey to making a purchase from you. While “journey” might sound like a long and grand adventure to the end product, the reality is the process happens fairly quickly. Buyers do not Read more…
If you have browsed the web in recent years, chances are you have come across a chat bot. Chatbots can be a great asset when used correctly and are helpful in a variety of situations. Some of the more common ways to utilize chatbots are to help answer common Read more…
No matter what you’re selling, choosing a price for your product or service can be tricky. On one hand, you want the price to bring you revenue and reflect the quality of your product. On the other hand, you want customers to not only be able to afford the Read more…