Part of running a successful brand is getting the conversation going about you- who you are, what you do, and why you do it. Once you start growing, your public perception will grow as well. Monitoring what people are saying about you is important for your growth and brand image. Read more…
When customers shop online, they are looking for a seamless experience. Having your website set up so that customers can navigate with ease is a crucial aspect in making sales and retaining customers. Testing your user experience, or UX, helps you make sure that your customers are getting the best Read more…
Running a small business can have its challenges, especially when it comes to competing with larger brands. Large companies seem to dominate the market with their endless resources and accessibility. Although it might seem daunting, there are ways that you can compete with these corporations to help your small business Read more…
Online shoppers have more options than ever when purchasing. Convenience is a big priority for customers, so offering them their preferred payment method can help make their purchasing decision an easy one. Some shoppers like to pay with their tried-and-true MasterCard or Visa, while others prefer newer methods such as Read more…
Websites allow people to access content from anywhere in the world. For some people, this news sounds overwhelming and scary. For others, it sounds like a dream come true. A small eCommerce company could reach a businessman in Europe or a small independent developer in Mississippi. Having a diverse group Read more…