Psychology plays a big part in marketing, especially when you want to understand why customers are thinking and acting the way they are. One of the basic principals of psychology that is commonly used in marketing is social proof. Social proof is the idea that customers will conform to Read more…
Ecommerce companies are always on the lookout for new ways to promote their businesses and get the word out about products. One method of advertising that is rapidly gaining popularity is affiliate marketing. Affiliate marketing is both simple and effective. There are two basic ways to make money online: Read more…
One of the easiest (and biggest) mistakes a company can make is to dive into selling without figuring out exactly who they are selling to. Although it may seem like an unnecessary step, creating a buyer persona is key to helping you maximize sales and promote your company’s product Read more…
One of the best things about living in the digital age is being able to expand your ecommerce business beyond what traditional storefronts allow. Not only can you sell products beyond your local area, but national and international ecommerce is becoming increasingly common. When selling internationally, it is important Read more…
When it comes to selling products and services, businesses want to make as much profit as they can while still offering customers the best deal possible. Two of the most common methods to decide a price are cost based and value based. Cost based pricing decides the Read more…