Knowing what is motivating customers to make a purchase can be tricky. People are looking to buy products for their own personal reasons, but there are eight common categories that drive shoppers to make a purchase. By understanding the basic types of buyer motivation, you will be aware of what Read more…
When creating a content plan for social media, it is easy to overlook LinkedIn. Since LinkedIn specializes in networking and professional development, rather than entertainment, many businesses overlook the potential audience they could gain. LinkedIn boasts over 930 million members across 200 countries and is a great resource for building Read more…
One of the main goals of any website is for customers to make a purchase while visiting the site. While not every customer is going to make a purchase each time they visit, it is important to keep an eye on how long customers stay on your site, how many Read more…
The experience that customers have while shopping on your website has a large impact on their decision to make a purchase from you or return in the future. Measuring your user experience (also called UX) can help you determine the quality that your customers are receiving and help you find Read more…
In order to effectively promote your products, you need to have a target customer in mind. Understanding what your customers need and desire helps you make important decision when adding new features, marketing your products, and creating your brand image. Creating buyer personas is the best way to help you Read more…