One of the main goals of any business is to draw in more customers, and retain the customers that they already have. While this is an important goal, not all online shoppers are looking for the same thing. By getting familiar with the different types of customers, you can appeal Read more…
User Experience, also called UX, is critical for the success of your business. UX encompasses the aspects included in a user’s experience with your company, and it is especially important when it comes to your website. Think about the last time you visited a website as a customer. Did the Read more…
Running an Instagram account for your business is a fun, but sometimes stressful, task. Instagram rewards creativity but also has trends that users like to put their own spin on. Staying on top of trends is one of the best ways to stay relevant and grow your audience. With the Read more…
Recruiting customers and making sales is a skill that takes practice, understanding, and patience. Understanding the sales pipeline helps you stay organized and forecast the results you are likely to see. The sales pipeline has seven stages, all of which help you better understand your customers and guide them toward Read more…
Around the holidays, many businesses promote their products or services as holiday gifts. However, not ever product lends itself to being a fun holiday gift. Just because your product is not a tradition gift does not mean that you cannot get into the holiday spirit! Here are some ways you Read more…