Growing your social media accounts and gaining exposure can be tricky, especially on Instagram. Running promoted content or sponsored ads are popular ways to get exposure, and be a very effective way to gain followers and customers. However, if you are looking for organic reach, Instagram’s Explore page is Read more…
Having a sales funnel is important for a successful eCommerce business. The sales funnel helps you meet customers where they are in their buyer’s journey, and can help you retain customers and increase sales. The sales funnel model is made up of 4 main stages, which are all connected and Read more…
By the time a customer reaches one of your product pages, they are well on their way through the sales funnel. These are most likely customers that have very specific search criteria that your product fits. While it is fantastic to have customers put in the legwork to Read more…
One of the best feelings is watching your business grow, and see customers enjoying your products. After a while, you will likely have new ideas you want to explore or new markets you want to look into. While not all of your ideas are going to be successful, doing a Read more…
If you have Instagram, you have probably noticed, and watched, the Stories feature. While other social media platforms also allow you to post stories, Instagram’s is unique in all of the ways that you can use it. If you haven’t tried using Instagram Stories for yourself yet, now is Read more…