One of the more tedious parts of running social media for your business is keeping up with how you stack up against your competition, and how your audience is responding to your content. There are many ways you can go about this, with analytics becoming more and more important with Read more…
Running an Instagram account for your business is a fun, but sometimes stressful, task. Instagram rewards creativity but also has trends that users like to put their own spin on. Staying on top of trends is one of the best ways to stay relevant and grow your audience. With the Read more…
For most business owners and marketers, sharing information with your audience is an important part of building your brand. Educating customers about your industry can be just as important as advertising your products, and allows you to share insights that can improve customer experience. While creating your own content is Read more…
When it comes to any aspect of running your business, knowing who your audience is, and what they want, is crucial for success. Keeping up with emerging trends, consumer behavior, and market conditions can make or break your business. Although the task of market research can be daunting, breaking down Read more…
Having a strong brand identity is important for any business to succeed. Anyone from a freelancer looking to build a personal brand to a large, global corporation needs to have a solid identity to draw in customers. While brand identity is crucial, there are several easy steps you can take Read more…