Boost Your Business This Valentine’s Day With These Marketing Strategies
Valentine’s Day is a big commercial holiday and a great opportunity for you to spread the love. While Valentine’s Day used to be all about romantic love, over the years it has grown to include every kind of love. Here are some ideas on how you can market your company for Valentine’s Day and show some love to your audience.
Run A Special Promotion:
Customers tend to look for special sales or promotions around holidays, so be sure to offer them a deal for Valentine’s Day. This can be a special sale for those on your email list or a discount you offer to everyone. Your promotion doesn’t have to be anything crazy- it could be free shipping, a 14% discount, or a two-for-one special. Market your promotion as a discount to your “valentine” (aka your customer) for a special touch!
Make Your Delivery Times Clear:
If a customer is purchasing a product from you as a Valentine’s Day gift, make sure that they will get it on time (or early!). Not receiving a package in a timely manner is frustrating, so make the order-by date clear. If you are running a promotion, consider giving them free shipping, or free expedited shipping if they spend a certain amount with you as a Valentine’s Day treat. Not only will announcing your order-by date save them from disappointment, it also helps create a sense of urgency.
Create A Gift Guide:
For those who might be at a loss on what to get their loved one for Valentine’s Day, create a gift guide. Gift guides can be separated into categories however you see fit- gifts for her, gifts for him, gifts for someone who loves the outdoors, gifts to help your loved one relax, etc. Advertise these gift guides to your target audience on your social media, pop-ups, or on your website. Guiding your customers by creating these categories makes it easy for them to choose a gift their loved one will be thrilled about!
Celebrate Non-Romantic Love:
Although Valentine’s Day can be a special day for couples, it has also transformed into a holiday for people to celebrate non-romantic love. For example, Galentine’s Day has been rapidly rising in popularity among females. Galentine’s Day celebrates female friendships. Highlight products you have that can help make their Galentine’s Day more special, no matter what they are doing to celebrate! Cozy items, pretty trinkets, or beauty products are typical for Galentine’s Day, but you can point them towards anything you have that will help make their day more fun.
If you do not have a large female audience, you can also help your customers celebrate self-love. Pick several (or even just one) of your products, and advertise how it can help make your audience’s life better. You can also advertise products that their pet, parent, or child might love.
Valentine’s Day is all about celebrating love, so think outside of the box and help your customers show their loved ones (or themselves) some love! Valentine’s Day is a fun and easy holiday to market, so stay in theme while staying true to your brand and watch the love from your customers pour in!