The Importance of 404 Error Pages
How often do you think about your 404 error page? If you are like most businesses, the answer is probably not that often. But, at some point in your site’s lifetime, a visitor is going to stumble onto a Read more…
Holiday Preparation: Is Gray November Replacing Black Friday?
For years, Black Friday has been the kick-off event of the holiday shopping season. But, as we mentioned in our previous blog post, things have changed. Last year, we saw retailers close their doors on Black Friday and push Read more…
Tricks and Treats For Creating a High Converting Landing Page [Infographic]
By definition, a landing page “is a standalone web page distinct from your main website that has been designed for a single focused objective” (Unbounce). The objective is to persuade visitors to take actions like signing up for Read more…
Handling Holiday Horrors: Account Takeover Fraud
Fraud can truly be a horrible nightmare for online businesses, especially as the holiday season approaches. The season is almost always the most profitable time of the year for online businesses. Unfortunately, with more than $3.5 billion lost Read more…
How Ad Blocking Is Impacting Online Advertising
Although online advertising has never had the best reputation among consumers, many companies, like Facebook and Google, rely heavily on it to finance their operations. Unfortunately, this type of business model is increasingly coming under threat due to the Read more…