Customer Lifetime Value (CLTV) is one of the most important metrics for understanding any business in any industry. By definition, CLTV is the predicted revenue a customer will generate throughout their entire relationship with a business. It is a Read more…
Video is becoming the fastest growing form of online advertising today. Video content is popping up in our social accounts, news, articles, and even our emails. People are engaging with videos on countless platforms, and there have never Read more…
Subscriptions are a great way to offer customers a simple and hassle-free shopping experience that extends much further than a one-time transaction. This strategy helps attract more customers, retain them for a longer period of time, and ensures Read more…
At their Performance Summit this May, Google announced what they are calling the “biggest update to ad creative since the introduction of AdWords more than 15 years ago.” With mobile usage rates steadily on the rise, Google has transformed Read more…
Over the last few years, there has been a major shift in how consumers browse, research and ultimately buy items online. With smartphones, wearables, tablets, laptops, and desktop computers, consumers have become hyper-connected, cross-device shoppers that browse and buy Read more…