Customer Lifetime Value (CLTV) tells you the predicted revenue a customer will generate throughout their entire relationship with your business. It is an incredibly valuable metric that allows you to see how valuable customers are going to be. It even Read more…
Subscriptions are a great way to offer customers a simple and hassle-free shopping experience. But, deciding the right billing plan for your subscription is key to success. For most businesses, this means using an annual billing plan or charging customers Read more…
Affiliate marketing can be one of the best methods of entry into the $1.5 trillion global e-commerce market. Affiliates can also ensure the right messages get to the right people at the right time by capitalizing on the following they Read more…
An effective site search function on an online business’ website is an increasingly important component of a successful digital strategy. These search terms can provide huge insight into user’s behavior and invaluable data to learn from. Forrester Research also found Read more…
When was the last time you looked at the business goals or resolutions you set at the start of the year? How are you progressing towards them? It’s easy to get caught up in the day-to-day hustle of running an Read more…