Feb 23
Reading Time: 2 minutes

When it comes to buying online, there is a reason that 7 out of 10 shopping carts are abandoned. Slow load time, tedious information entry, and limited payment options are all fairly basic errors that can drive away customers and steal revenue. The good news – most checkout issues are relatively easy to fix.

Once a customer has committed to buying a product on your website, it’s your job is to get them through checkout as quickly as possible (with minimal pauses, interruptions, or anything that might give them time to reconsider their buying decision). Here are a few actionable tips to streamline your site’s checkout experience that help improve your conversion rates.

Ensure A Clear Route to Purchase
As customers approach checkout, try not to bombard them with too much information or confusing options that may stall their progress. Your site should be free of obstacles or complicated navigation. It’s also beneficial to focus on keeping continuity throughout the checkout process.

Remove All Unnecessary Distractions & Reduce the Number of Clicks
During the checkout process, it’s important to reduce the number of clicks required to make a purchase and remove any unnecessary steps. Removing these elements can decrease loading time, reduce friction and optimize your checkout page. It’s also important to use simple, easy-to-understand words that provide a clear path for your shoppers to follow through your shopping cart to finalizing their order.

Optimize the Payment Process
A clear and streamlined checkout process should be followed by a quick and easy payment process. To optimize your payment process, make sure you are researching your target audience to gain key insights into their preferred payment methods and preferences. Limiting your customers to one payment option can have a serious impact on your bottom line.

A clear and streamlined checkout process can lead to more conversions and happier customers. Take the time to identify every possible area where friction can be reduced and your checkout page can be optimized.

Partnering with a trusted and well-established e-commerce company, like BMT Micro, can also save your online business the time and hassle of dealing with checkout issues. We provide shopping carts with highly customized programming depending on your specific requirements. If you would like to learn more or if you have any questions about BMT Micro’s offerings please contact our vendor services at vendors@bmtmicro.com.

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