Launching a new product can be a critical, nerve-wracking time for a business. A poorly planned launch could lead to fewer sales, unhappy or confused customers, and even negative ROI. On the other hand, a well-planned launch could bring a Read more…
As an online business owner, one of the most critical things you have to figure out is how you want customers to pay for your product or service. It’s an obvious business necessity. But, the online payment processing landscape can Read more…
Over the past several years, businesses have started offering deals online right after Halloween to attract seasonal shoppers and drive more holiday sales. Even with this extended discount period, traditional holiday shopping days like Black Friday and Cyber Monday continue Read more…
Social media can enable an online business to achieve many of their marketing goals. That is when it is used correctly. Your presence on a social network should be purposeful and your social efforts need to be well-thought out. Otherwise, Read more…
Two of the greatest challenges for SaaS businesses are poor user adoption and the lack of perceived value by customers. This is why an essential part of selling a SaaS solution is demonstrating your software’s continued relevance and value to Read more…