Increasing Brand Awareness
You hear it all of the time- people referring to a soft drink as a Coke, a tissue as a Kleenex, or a bandage as a Band-Aid. Brands like these have become so popular and well-known that they have Read more…
Sales Psychology In 6 Steps
Psychology and ecommerce might not be two words that you put together, but when used correctly psychology can be a powerful sales tool. While you do not want to use psychology to manipulate customers, you can use it to persuade Read more…
How To Start A Content Marketing Plan
Creating marketing content can be overwhelming, even intimidating, no matter how much experience you have. Trends are constantly changing, and the Content Marketing Institute reported that 70% of B2B marketers were creating more content in 2017 than the previous year, Read more…
The Do’s and Don’ts of Customer Retention
Ecommerce companies have gotten highly competitive, with every purchase, click, and conversion making a difference to each company’s success. As most ecommerce businesses know, keeping customers is easier and cheaper than trying to gain new customers. So how do you Read more…
Going Global
The United States has a good market for almost everything. However, expanding your business’s reach internationally has become easier than ever with the rise of global e-commerce. Before you try to start selling to an international customer base, ask yourself Read more…