For many business owners and marketers, it can seem like there is a large divide between search engine optimization (SEO) and social media. However, that could not be father from the truth. While SEO and social media are not the Read more…
Usability testing is an easy step to overlook while developing or redesigning your website. After putting hard work into creating something you are certain your customers and potential customers will love, getting someone else to evaluate it can slip your Read more…
You hear it all of the time- people referring to a soft drink as a Coke, a tissue as a Kleenex, or a bandage as a Band-Aid. Brands like these have become so popular and well-known that they have Read more…
Psychology and ecommerce might not be two words that you put together, but when used correctly psychology can be a powerful sales tool. While you do not want to use psychology to manipulate customers, you can use it to persuade Read more…
Creating marketing content can be overwhelming, even intimidating, no matter how much experience you have. Trends are constantly changing, and the Content Marketing Institute reported that 70% of B2B marketers were creating more content in 2017 than the previous year, Read more…