For an E-Commerce business, your online shopping cart is one of the most important features of your website. Unfortunately, the average rate of cart abandonment has now grown close to 70%. There are many explanations for why shoppers abandon their shopping carts before making a purchase. A simple explanation is Read more…
Have you recently browsed the web and found yourself on a companies website that interested you? Have you noticed after visiting that site the company was now showing up on every other site you visit? For example, you go to a certain companies site, skip to your Facebook page, next Read more…
As we mentioned in our previous blog post, Top 5 Digital Marketing Trends Expected to Grow in 2015, companies are now provided with an assortment of social media platforms that allow them to produce engaging content and build their audiences across more channels than ever before. This can include company Read more…
It is no secret that Digital Marketing has undergone a significant transformation over the last few years. Digital Marketing is becoming critical for businesses due to customers spending more and more time online determining which products or services are the best for them. Changes and advancements in Digital Marketing are accelerating Read more…
In an ever growing economy like today having a Unique Selling Proposition is an essential tool for your business. As previously mentioned in our July 3rd blog post, in order to attract customers, you need to have a Unique Selling Proposition (USP). But what exactly is a USP and how Read more…