Today’s teens (known as Generation Z) have been raised in the era of smartphones, selfies, blogs and social media. They currently make up more than a quarter of the US population and this is still growing. Like Millennials, Generation Z is constantly connected. But, this generation of digital natives Read more…
The first day of 2016 is here and each New Year brings fresh ideas to online businesses on how to better engage with their customers and improve sales. The good news is online sales are going to continue to grow in 2016. But is your business prepared to Read more…
In the US, everyone knows the holiday season starts the minute the orange and black Halloween décor is swept off the store shelves and continues through New Year’s Day. As we approach the end of the year with the hustle and bustle of the holidays, making a marketing misstep could Read more…
The final results are in for the November holidays and Adobe Digital reported that online spending on Thanksgiving Day through Cyber Monday in the US reached $11 billion (a 15% increase from 2014). Online spending outside of the US contributed a small but growing percentage of sales, especially Read more…
The holiday selling season is a crucial time for businesses and each new sale is a big deal. However, holiday sales are traditionally viewed as one-time transactions, and few businesses put effort into winning holiday shoppers loyalty to retain them for the long term. As a result, Read more…