New Year always brings a fresh start. And for businesses, a New Year also brings the opportunity to reflect. Businesses should always take the time to look back at the past year and address current opportunities and problems, areas of improvement, and what did and did not work that year. Read more…
One of the most pressing issues of 2016 is how to achieve marketing efficiency when consumers are going out of their way to avoid ads. The problem is growing worse as consumers find themselves overwhelmed with banner ads, emails, text messages, and an abundance of traditional marketing techniques. And Read more…
Today’s teens (known as Generation Z) have been raised in the era of smartphones, selfies, blogs and social media. They currently make up more than a quarter of the US population and this is still growing. Like Millennials, Generation Z is constantly connected. But, this generation of digital natives Read more…
The first day of 2016 is here and each New Year brings fresh ideas to online businesses on how to better engage with their customers and improve sales. The good news is online sales are going to continue to grow in 2016. But is your business prepared to Read more…
In the US, everyone knows the holiday season starts the minute the orange and black Halloween décor is swept off the store shelves and continues through New Year’s Day. As we approach the end of the year with the hustle and bustle of the holidays, making a marketing misstep could Read more…