Shopping cart abandonment is the largest obstacle for online businesses to overcome. According to Baymard Institute, the average rate of cart abandonment has now grown close to 70%. It’s also impossible for an online business to fully prevent abandoned carts. Unfortunately, even fairly basic errors can be costly and Read more…
Poor customer service is the fastest way to lose customers and can hurt your business more than you think. Businesses are losing an excess of $80 billion per year in the US and $300 billion worldwide through poor customer service. 89% of consumers who experience poor service will switch Read more…
Have you ever wondered why certain blog posts outperform others by so much? Typical blog posts generate an influx of traffic soon after publication but start to “decay” as traffic volume gradually declines. However, some blog posts will generate increasing levels of organic traffic over time with no additional Read more…
Live-streaming video content has really begun to gain traction. According to Cisco’s June 2016 Visual Networking Index report, streaming video accounts for over two-thirds of all internet traffic, and this share is expected to jump to 82% by 2020. Furthermore, streaming video content online is becoming the most accessible Read more…
With the rise of ad blocking, bot fraud, social algorithms, and the decline in traditional TV viewership, nearly 85% of businesses worldwide are expected to launch at least one influencer marketing campaign in the next 12 months. Influencer marketing is not a new concept but will mature and Read more…