With the rise of ad blocking, bot fraud, social algorithms, and the decline in traditional TV viewership, nearly 85% of businesses worldwide are expected to launch at least one influencer marketing campaign in the next 12 months. Influencer marketing is not a new concept but will mature and Read more…
E-commerce has been limited in the physical world, but in the coming years, Artificial Intelligence could help take that experience to the next level. Artificial Intelligence and machine learning are growing fast. According to Gartner by 2020, 85% of customer interactions will be managed without a human and at Read more…
E-commerce is set to have another record-breaking year in 2017. Approximately 80% of Internet users are shopping online and the average consumer spends at least $1,800 per year on the Internet. According to Internet Retailer online spending in the U.S. alone will generate $355 billion in total for Read more…
Every year, businesses begin to check out as the holiday shopping season starts to fade out. The weeks and even months after the holidays can be a slow period for many businesses (online and brick-and-mortar) and are commonly known as the dreaded post-holiday slump. Most businesses do usually lose Read more…
In 2014, Google announced adding HTTPS as a lightweight ranking signal and launched their HTTPS Everywhere campaign. Google and even Mozilla have pushed HTTPS migration hard since then, yet less than 0.1% of websites are secure. Until recently, HTTPS was really only used by e-commerce sites to secure their Read more…