Digital advertising has evolved since its beginnings where businesses were limited to simple banner ad placements. Now, there are more than a dozen types of advertisements online. And, “consumers these days give more preference to online ads than any other medium” (source). Digital ad revenue continues to grow and online Read more…
Product pricing is one of the essential parts of an online business. It can make or break a business and requires continuous evaluation. Plus, the majority of consumers make purchasing decisions solely based on price. There are various strategies you can use to determine how you price your digital products. Read more…
Affiliate marketing can be an amazing sales channel for an online business, but one common concern is how affiliate links impact search engine optimization (SEO). While their impact on sales is quite easy to track, there has been speculation over the years on the influence they have on SEO and Read more…
With the 2017 holiday season coming to an end, New Year’s resolutions are now in full swing. Unfortunately for many, the resolutions they set won’t last past the month of January. But, this doesn’t have to be the case for your business. The New Year always brings a fresh start, Read more…
The holiday season can be an exciting time for online businesses, especially since some make up to 40% of their yearly revenue during this time. But, what most online businesses don’t prepare for are the holiday chargebacks that begin to roll in after the start of the new year. Chargebacks Read more…