Selling software and other digital goods online may be one of the most attractive business models today. But, there is a common misconception that building a successful online business is as easy as coming up with a few products to sell. In order to achieve this, you also have to Read more…
Software as a Service (SaaS) growth provides a unique challenge when compared to most other online businesses. In theory, the SaaS business model is arguably one of the most profitable and scalable types of businesses today. But, it requires a large focus on the growth of new business and retention Read more…
As the frequency of cyber attacks and data breaches grow, it is essential for online businesses to protect their site, and more importantly, their customer’s sensitive information. The failure to have a plan of counterattack or extra protective measures in place is not an option. Even the slightest hint of Read more…
Customer Lifetime Value (CLTV) tells you the predicted revenue a customer will generate throughout their entire relationship with your business. It is an incredibly valuable metric that allows you to see how valuable customers are going to be. It even takes the guessing out of SEM, PPC, retargeting campaigns, and Read more…
Subscriptions are a great way to offer customers a simple and hassle-free shopping experience. But, deciding the right billing plan for your subscription is key to success. For most businesses, this means using an annual billing plan or charging customers on a monthly basis. Both revenue models have their own Read more…